Layout & composition define how elements appear on a page and how information is understood. They guide attention, create order, and help your audience take in your message with clarity and ease.
Strong composition helps you:
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Direct the viewer’s eye with intention
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Create structure and balance
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Support readability and hierarchy
When the layout works well, the design feels natural to navigate and the content becomes more accessible. Clear structure reduces cognitive load and helps your message stand out.
Focus on visual flow
Visual flow leads the eye from one point to the next. Use spacing, scale, and alignment to create a path through your content that feels intentional and easy to follow.
Use balance to create stability
Balanced compositions feel steady and composed. Distribute elements so the layout feels calm, not crowded or uneven.
Keep only what matters
Remove anything unnecessary. When the page contains only essential elements, the design becomes clearer and the message becomes more focused.
Good composition supports every part of your brand experience. It brings structure to your ideas and helps your audience connect with what you want them to see and understand.