Hierarchy & spacing organize information so your audience knows what matters most. Strong hierarchy directs attention, helps people read comfortably, and gives your content a sense of order. Spacing supports that structure by giving elements room to breathe and making your layout easier to understand.
When hierarchy and spacing work well, you:
-
Highlight the most important ideas
-
Make dense information feel lighter
-
Create a rhythm that guides the eye
Clear hierarchy removes friction. Thoughtful spacing reduces visual noise. Together, they make your design feel intentional and your message easier to absorb.
Start with the most important element
Lead with what you want people to notice first. Size, weight, and placement help set a clear entry point and create structure for everything that follows.
Use spacing to create clarity
Spacing separates ideas and creates pause. Generous margins, consistent line spacing, and clean groupings make your content easier to scan and more comfortable to read.
Keep your rhythm consistent
Consistent spacing patterns build familiarity. When users can predict the visual rhythm, they move through your content with less effort and more focus.
Hierarchy and spacing shape the experience before a single word is read. They bring coherence to your layout and help your brand communicate with confidence.