Typography is more than picking a font. It influences clarity, mood, hierarchy, and the overall experience of your brand. Good typography makes your content easier to understand and more enjoyable to read.
Strong typography helps you:
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Guide the reader’s eye with intention
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Create a clear rhythm for your content
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Build a cohesive visual identity
When your typography is thoughtful, your brand feels polished and confident.
Choose type that reflects your brand
Every typeface carries a tone. Clean. Warm. Technical. Elegant. Select fonts that support your brand’s personality and purpose.
Use hierarchy to emphasize what matters
Hierarchy guides the reader through your content. Size, weight, and spacing help people understand what is most important at a glance.
Prioritize readability and consistency
Clear spacing, legible sizes, and consistent styling create a smooth reading experience. Consistency builds trust and recognition.